OUR HISTORY

Built by the BMW community. Driven by E30 & E46 passion.

This brand didn’t start as a shop.
It started as a place for people who genuinely care about BMW icons.

The Beginning — E30 Lovers

In 2015, e30_lovers was created with a simple goal: bring E30 owners together.
No selling. No algorithms. Just cars, stories, and people who understood what the E30 represents.

Over time, it became the first and largest E30-focused community on Instagram, connecting thousands of owners worldwide. What began online quickly moved offline — with real BMW E30 meetings and gatherings organized across different countries, celebrating the car that defined a generation.

The Evolution — E46 Passion

As the community grew older, the passion naturally expanded.
In 2017, e46_passion was born.

The mindset stayed the same.
The chassis changed.

The E46 represents the bridge between analog and modern — and it deserved the same respect, attention to detail, and community focus. Today, both platforms stand as dedicated homes for drivers who value design, balance, and timeless engineering.

From Community to Brand

For years, followers kept asking the same question:
“Where can we find clean, OEM-style parts and accessories you actually trust?”

So we built what didn’t exist.

Since then, we’ve sold over 1,000 accessories, apparel pieces, and posters — not as mass products, but as carefully selected upgrades chosen with one rule in mind:

If we wouldn’t use it on our own car, we won’t sell it.

Our Philosophy

We don’t believe in cheap visual noise or trend-driven mods.

We believe in:

OEM-first design
Subtle upgrades over flashy changes
Quality materials and proper fitment
Parts that respect the original character of the car

Everything in our store is curated for E30 and E46 owners who care about how their car feels, not just how it looks.

What This Store Is — And Isn’t

This is not a generic car accessories shop.
This is not dropshipping for the sake of it.
This is not built by marketers guessing what enthusiasts want.

This store exists because the community asked for it — and because the culture deserves better options.